This year, the firm Heineken is going to roll out its interactive Heineken Ignite bottle in seven key markets around the globe….
What is the Ignite bottle? Heineken defines it as the “first interactive bottle”, because it can produce light, for example when you cheer with your friends in a club.
How does it work? The bottom of the bottle contains eight bright LEDs, an eight-bit microprocessor, a motion detector, and a wireless network transceiver that allows the bottle to light up when you raise it to take a sip, clink bottles, and even flash along to the beat of real-time music.